The Business Engineer

Business strategy is a choice of direction to grow a company's value in the marketplace. At the same time, the strategy might seem all about techniques, objectivity, and bound to the real world. It is also a matter of philosophy, in short, how the founder interprets the real world and thinks it...

The primary misunderstanding about business innovation, which leads to inaction, is believing that reinventing or innovating your business starts from technical implementations. Innovating in business means redefining value for your existing customers to understand how to enhance it. Or...

Is there a way to have a snapshot of any business model in a minute or so? Personally, I've developed and been using the Business Model Essence to do that. As per my research on FourWeekMBA, that is a way to find the critical characteristics of any business to have a clear understanding of that...

In the tech-driven start-up world, we focus a lot on the practical side of things (which is fine), but we overlook the other side: demand generation. Demand generation is the essence of any marketing strategy and the foundation of an impressive business... The master of demand generation is Nike,...

Elon Musk and Peter Thiel, the founding members of two Internet startups, who were trying to redefine banking, and the two young men were going to the meeting that sealed the two companies as one: PayPal. ​In 2000, the meeting was at Sequoia Capital, one of the most influential V.C. firms in the...

I still remember that day when I gave my resignation letter as a financial analyst, in California, that is how FourWeekMBA started out, back in 2015. ​ It was almost ten years back, and it represented the second of my swift career's shifts. From law, to finance, from finance to the strategy and...

I have a business mantra that goes along these lines: Business strategies take years to roll out. Yet when they do, they are obvious only in hindsight. That is all but a linear process for the entrepreneurs who roll them out. Rolling out these business strategies is a painful process, which...

Today's niche is tomorrow's mass market! In a tech-driven business world, companies can move toward market expansion by creating options to scale via niches. Thus leveraging transitional business models to scale further and take advantage of non-linear competition, where today's niches become...