The Business Engineer

At the intersection of business model strategy, technology, and business development, The Business Engineer is the only official newsletter of, the leading blog about business model strategy and business engineering. The blog reaches millions of business people each year.

Featured Post

bullseye framework

When you grow a company from scratch, in most cases, you don't have a massive marketing budget. This requires a scientific method for marketing experimentation to prioritize those channels that have the highest potential. To be sure, when I say "scientific method" I do not mean a framework to...
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about 11 hours ago • 4 min read

business innovation matrix

The primary misunderstanding about business innovation, which leads to inaction is believing that reinventing or innovating your business starts from technical implementations. Innovating in business means redefining value for your existing customers to understand how to enhance it. Or...
1 day ago • 2 min read

speed vs. reversibility

The speed-reversibility framework is a simple matrix for decision-making to understand when to analyze scenarios before making decisions. And when moving extremely fast instead. As you dive into the entrepreneurial world, you might struggle to make things work. And as that happens, you start...
2 days ago • 5 min read

the microniche

Tesla was not the first to try to build a successful EV vehicle.​In the mid-late 1990s, General Motors built a car called EV1. Source: RightBrainPhotography (Rick Rowen) derivative work The car was supposed to target a more significant segment of the car market.​This made sense for General Motors...
3 days ago • 6 min read

transitional business models

Entrepreneurs must balance out the short and long term. At times short and long term do converge. At other times, they seem to diverge. How do you make sure that the short-term positively converges in the long-term vision of your business? A concept that I came up with as I dived into various...
4 days ago • 4 min read

levels of digitalization

Any company today is a digital company. Indeed, whether you're using digital tools internally, to improve processes, workflow, and product. Or externally, to communicate, or fulfil your product. There is some digital component in it. At the same level, in ten years, any company might be an AI...
5 days ago • 2 min read

turn your blog into an AI chatbot!

It took us about a decade to go from static chatbots (which you needed to hardcode with a bunch of if statements) to dynamic AI chatbots, which you can simply train on a corpus of knowledge, and they could not only provide answers based on that. Those AI chatbots could now also develop new ideas,...
7 days ago • 4 min read

growth mindset

The idea of growth and fixed mindsets was first introduced by American psychologist Carol Dweck, a leading expert in human motivation. Approximately three decades ago, Dweck wanted to know why some children sought out challenges while others avoided failure at all costs. She began studying the...
8 days ago • 5 min read

market expansion theory

A lot of discussion today, around AI are looking into the technical aspect, but they are missing the wider picture. Indeed, while the technical aspect of LLMs might play a role in the development of the AI industry, there is a more important aspect to take into account. That's the interplay...
8 days ago • 3 min read

platform theory

In today's tech-driven business world, the term "platform" gets used in several contexts. It can mean a tech platform, intended as the place where software is executed in conjunction with hardware, or perhaps the digital space where it gets embedded. In the business context, instead, the...
9 days ago • 4 min read
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