The Business Engineer

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AI Business Models

In 2016, Kevin Kelly, the author of "The Inevitable," said:​​"The business plans of the next 10,000 startups are easy to forecast: Take X and add AI."​​He was right, and I'd like to add "Take X and add OpenAI." Back on November 30, 2022, when ChatGPT launched, I honestly felt as impressed as...
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about 18 hours ago • 2 min read

demand generation

In the tech-driven start-up world, we focus a lot on the practical side of things (which is fine), but we overlook the other side: demand generation. The master of demand generation is Nike, which invented influencer marketing when it didn't have a name! Back in the 1970s, Nike closed its first...
2 days ago • 6 min read

the new App Store!

It was July 2008, almost 15 years ago, that on a stage in Cupertino, Steve Jobs announced the App Store with these words: So you're a developer and you've just spent two weeks or maybe a little bit longer writing this amazing app and what is your dream? Your dream is to get it in front of every...
3 days ago • 3 min read


Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better,” This is how, author, Nassim Nicholas Taleb defines it! ​Antifragility is a characteristic of systems that thrive due to stressors, volatility, mistakes, attacks, or...
4 days ago • 4 min read

growth vs. fixed mindset!

The idea of growth and fixed mindsets was first introduced by American psychologist Carol Dweck, a leading expert in human motivation. Approximately three decades ago, Dweck wanted to know why some children sought out challenges while others avoided failure at all costs. She began studying the...
5 days ago • 4 min read

the slow ramp of death

If you have ever worked in software you might know what's a CRM software. It is a technology solution that enables companies to store, organize, and analyze customer data in a centralized system, providing a complete view of customer interactions across multiple channels. If you wish, that's...
6 days ago • 4 min read

the cash printing machine

Within Google (rebranded as Alphabet back in 2015), there are many moving parts, and yet, still to these days, a single cash printing machine: Google Ads! When looking at business players, many make the mistake of thinking that the product is all that is. And while the product is critical; it is...
7 days ago • 2 min read

winner-take-all effect

Platform business models are like governments, they create incentives that spur demand within an industry, thus becoming the de facto supply provider. When a market develops around enough liquidity demand (enough buyers of a service at any time), the platform business model turns into a sort of...
8 days ago • 3 min read

create options to scale

I have a business mantra that goes along these lines: Business strategies take years to roll out. Yet when they do, they are obvious only in hindsight. For the entrepreneurs who roll them out, that is all but a linear process. Rolling out these business strategies is a painful process, which...
9 days ago • 8 min read

how to build a valuable AI-based application?

Back in December I explained how the AI industry is forming around a sort of three-layered ecosystem (foundational, middle and application layer), this is all documented in my book, AI business models. I also explained how we might get to a scenario where a few large players at the foundational...
10 days ago • 5 min read