Zero to One

What is one of the greatest myths start-uppers tend to believe? That is "If you have a great product, it will sell itself!" If you carry this kind of belief, you might be doomed to failure. That is not me saying that, but Peter Thiel, author of Zero to One and one of PayPal's co-founders, is part of the so-called PayPal Mafia. ​ As Peter Thiel, emphasized back in 2015 (and extremely relevant today) in a speech at Chicago Ideas Week: The starting point for my book zero to one is that is...