Uber used to be a ride-sharing company, but no more... The hardest thing in business is to create network effects. Everyone talks about it, but only a few companies achieve that. And you know what's even harder? To create "transferable network effects." Or, the sort of network effects which you can leverage to quickly push to adjacent business segments, on top of your core platform, to create options to scale! Uber has managed to do that, and I'll explain why this is a major advantage. In...
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