two-sided marketplaces!

In an essay entitled "All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplace," Bill Gurley, general partner at Benchmark and early investor in Uber, pointed out: A true marketplace needs natural pull on both the consumer and supplier side of the market. Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. With each step, it should get easier to acquire the incremental consumer AS WELL AS the...