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The Business Engineer

the exponential Startup

Published 3 months ago • 8 min read

It was June 2001, right at the burst of the dot-com bubble. A company that seemed positioned to conquer the world had filed for bankruptcy. To gain a bit of context, at the apex of its operations, Webvan had reached over 3,500 employees. It was extremely well funded, with over eight hundred million dollars in capital to start its operations. To be sure, Webvan's fundamental idea was brilliant. Become a grocery shop online; that is also why it got backed by smart money. So why did it fail? Let...

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