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The Business Engineer

success factors

Published about 2 months ago • 9 min read

In the late 1990s, a brilliant mind named Bill Gross embarked on a journey to revolutionize how the internet was monetized. In 1998, Bill founded GoTo, which was later renamed Overture. He created the "paid click" model, where advertisers paid a certain amount every time a user clicked on their ad. This model revolutionized the advertising landscape and opened up new possibilities for companies to reach their target audience more effectively. GoTo/Overture experienced rapid growth and...

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