Salesforce is back!

published7 months ago
5 min read

Salesforce was a dead brand, until... What just happened? Let me take a couple of steps back, and then we can take a leap forward! As the story goes, recounted by TechCrunch, back in the early 2000s Steve Jobs enlightened Marc Benioff about what would later become the App Store. Jobs explained...

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The Business Engineer

At the intersection of business model strategy, technology, and business development, The Business Engineer is the only official newsletter of, the leading blog about business model strategy and business engineering. The blog reaches millions of business people each year.

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