The Business Engineer

niche strategy!

Published about 1 month ago • 9 min read

Tesla was not the first to try to build a successful EV vehicle.In the mid-late 1990s, General Motors built a car called EV1. Source: RightBrainPhotography (Rick Rowen) derivative work The car was supposed to target a more significant segment of the car market.This made sense for General Motors because, as an established automaker, it made sense to look into the development of an electric vehicle, only if this would go after a large market.Yet, this turned out into a complete failure. That's...

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