The Business Engineer

niche down to scale up

Published 3 months ago • 7 min read

Today's niche is tomorrow's mass market! In a tech-driven business world, companies can move toward market expansion by creating options to scale via niches. Thus leveraging transitional business models to scale further and take advantage of non-linear competition, where today's niches become tomorrow's legacy players. Let me show you the essence of a market expansion strategy! Let me show you a few key concepts to visualize and then a process to get there... Niche positioning A microniche is...

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