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The Business Engineer

microniching

Published 12 months ago • 4 min read

You must go after a huge market to build a successful company, correct? This is one of the greatest misconceptions in the business world.To be sure, it's true that, over time, especially for VC-backed startups, going after a potentially huge market, it's what makes those startups viable in the first place.Yet, when you're starting a business from scratch, you go for bootstrapping or VC money; what matters is to prove its viability by narrowing down the market.In short, you want to identify a...

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