The Business Engineer

mental models

Published 3 months ago • 10 min read

Contrary to conventional thinking, heuristics (in most cases) are a much more effective way to make decisions in an uncertain and ambiguous world. And, in some cases, they are the best possible way when the information available is mostly noisy, and we're facing a scenario of major uncertainty. Thus, as you might imagine, heurisitcs can be your greatest resource in the business world. Let me explain! As highlighted by psychologist Gerd Gigerenzer in "Heuristic Decision Making:" The main...

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