The Business Engineer

At the intersection of business model strategy, technology, and business development, The Business Engineer is the only official newsletter of FourWeekMBA.com, the leading blog about business model strategy and business engineering. The blog reaches millions of business people each year.

mental models

published16 days ago

6 min read

Let me start this newsletter, with what I explained yesterday as the major failure of psychology in the last decades. That of blindly assigning biases to behaviours of people, which are simply the result of a narrow context, that humans can intuitively understand, but which can't be easily...