The Business Engineer

mental models

Published 12 months ago • 4 min read

Jeff Bezos is one of the business people that throughout his career as an entrepreneur in building Amazon from scratch, has leveraged various mental frameworks very close to the concept of bounded rationality. You might like him or not, as of now, since he's a billionaire, but remember that he started Amazon, from scratch, as an online bookstore... Indeed, he understood the difference between linear and non-linear thinking and how intuition, driven by bounded rationality, could be used to...

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