The Business Engineer

is Google losing its moat?

Published 26 days ago • 9 min read

Google is the most incredible cash printing machine ever invented. Even now, with the rise of Generative AI, Google still prints cash like never before. For instance, in 2023, Google (Alphabet) generated over $237 billion in advertising. And Google Search not only represented most of the advertising revenue, but it kept growing! By 2023, Google Search alone generated over $175 billion in revenue, representing 57% of the company's overall net sales! And if we look more carefully at the overall...

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