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The Business Engineer

Inside Spotify's Flywheel

Published 24 days ago • 5 min read

For the first time in its history, Spotify has passed 600 million subscribers. This is what it meant from a revenue standpoint. Even though the company is still working toward its profitability. It's also critical to look at this from another angle, less about numbers and more about branding, amplification, conversion, and automatic funneling at scale... are you ready? Inside Spotify's funneling machine If we look at Spotify's overall ARPU, that might not be as impressive as it gets......

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