The Business Engineer

hockey stick growth

Published about 1 year ago • 3 min read

This is what a hockey stick growth looks like! With the rise in privacy concerns online, DuckDuckGo has gained substantial traction, reaching over 111 million queries daily by October 2022. While still small compared to Google (which runs at billion searches daily), DuckDuckGo has demonstrated that you can launch a business in a resegmented market. A resegmented market is a market dominated by a few key players. How do you, for instance, enter such a market? A key strategy - which was used by...

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