The Business Engineer

demand generation!

Published 21 days ago • 11 min read

In the tech-driven start-up world, we focus a lot on the practical side of things (which is fine), but we overlook the other side: demand generation. Demand generation is the essence of any marketing strategy and the foundation of an impressive business... Can you guess who the OG of demand generation is? Inside Nike's demand generation empire In 2023, Nike generated most of its revenue from footwear, and there is a reason for that... Indeed, in 2023, Nike generated over $33 billion in...

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