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The Business Engineer

context-based market entries

Published 4 months ago • 7 min read

Business strategy is a choice of direction to grow a company's value in the marketplace. At the same time, the strategy might seem all about techniques, objectivity, and bound to the real world. It is also a matter of philosophy, in short, how the founder interprets the real world and thinks it will develop in the future. There are many ways to break down business strategy. Let's, perhaps, start with a simple break-down of business strategy in three core parts: Market entry (or go-to-market)...

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