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The Business Engineer

business innovation matrix

Published 10 months ago • 2 min read

The primary misunderstanding about business innovation, which leads to inaction is believing that reinventing or innovating your business starts from technical implementations. Innovating in business means redefining value for your existing customers to understand how to enhance it. Or determining what new value can be delivered to new customers with similar needs. Or yet, defining a whole new set of values to be delivered to a new customer base. We can start the process by mapping our...

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