bounded rationality

published18 days ago
7 min read

One of the reasons why I started FourWeekMBA, back in 2015, is I could not make sense of the current business landscape, by simply leveraging what I had learned in business school. I needed a different mental framework, so I started to document my journey. In my research, a concept came up,...

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The Business Engineer

At the intersection of business model strategy, technology, and business development, The Business Engineer is the only official newsletter of, the leading blog about business model strategy and business engineering. The blog reaches millions of business people each year.

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