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The Business Engineer

bounded rationality

Published 10 months ago • 7 min read

One of the reasons why I started FourWeekMBA, back in 2015, is I could not make sense of the current business landscape, by simply leveraging what I had learned in business school. I needed a different mental framework, so I started to document my journey. In my research, a concept came up, which slightly changed my view about the real world: Bounded Rationality! I'll show you in a bit, why, most of the conclusions psychologists draw from "biases in decision-making" might have been completely...

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