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The Business Engineer

Amazon is a loss leader?

Published 12 months ago • 4 min read

The interesting take about Amazon, which many are not aware of, is the fact that its core business (the e-commerce platform) is also, and still, unprofitable. And the picture is even more impressive if we look at Amazon's profitability without AWS! Amazon was not profitable once AWS was removed in 2022. In fact, Amazon, without AWS generated $10.6 billion in operating losses. While Amazon, without AWS, generated $12.2. billion operating income. It's easy here to dismiss Amazon and say, "wow,...

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